The Hatfield Public Library has been turning the routine chore of unpacking new materials into a communications tool. Unboxing videos have been a mainstay of the YouTube market for years, with hosts offering a running commentary of whatever is being unpacked. Staff of the Hatfield Public Library are creating videos showcasing new additions to the collection. This is a simple and effective way of sharing the materials, and the personality of a library, while simultaneously creating content for the library website and social media.